Electric Bike Company Model J Review: CUSTOM E-bike 2023!


Hey everyone, Micah here with Electrek, and today we’re diving into the review of the Electric Bike Company’s Model J, featuring a stunning custom paint job. But before we get into the details of the aesthetics, join us as we take a closer look at this impressive bike.

The Electric Bike Company is known for its commitment to customization, and the Model J is no exception. From the ground up, you have the power to design a bike that not only meets your riding needs but also reflects your personal style. Now, let’s explore the unique features and performance of this electric beauty.


But what truly sets the Electric Bike Company apart is its commitment to American manufacturing. Built by local workers earning a living wage, the Model J is not just an electric bike; it’s a testament to quality craftsmanship and supporting local communities.

Stay tuned as we delve into the specifics of the custom paint job and the unique features that make the Electric Bike Company’s Model J a standout in the e-bike world. Don’t forget to subscribe to Electrek to catch all our electric vehicle reviews and updates. Now, let’s hit the road and explore the Model J together!

Motor750 watts
Max speedUp to 28 mph
Brakes2 Piston, Hydraulic Disc Brakes
ForkRigid Steel 1-1/8″ fork with threaded steerer tube
ChainStainless Steel, Durable, Rust Resistant
LightsFront and Rear LED safety lights
SeatMoto-inspired, long saddle with high density foam comfort
ThrottleThumb Throttle or Half-Twist Throttle Options
TiresPuncture Resistant, Reflective Side Walls
Adjustable Stem3 Adjustment Points with swept back comfort
KickstandMotor Bike Grade, Heavy Duty
LCD ScreenMulti Level, user friendly, Interactive, Color LCD Display
Batterya. 50 Miles (14 Ah)
c. 150 Miles (36 Ah)
b. 100 Miles (24 Ah)
Bike weight with battery51 lbs
Recommended Rider Height5' - 6' 8", 5' 2" - 6' 10"

Unboxing and Assembly

Unboxing and assembling the Electric Bike Company Model J is an experience that sets it apart from many other electric bikes in the market. What makes it particularly noteworthy is the fact that it’s an American-built e-bike, manufactured in Newport Beach, California. The company takes pride in its local production, and this is reflected not only in the quality of the bike but also in the way it reaches the customers.

Electric Bike Company Model J Review: Unboxing and Assembly

One striking aspect of the Electric Bike Company is that, unlike many other e-bike manufacturers, they don’t just assemble the bikes locally; they build their own batteries. While they may not manufacture battery cells from scratch, having control over the battery assembly is a significant advantage. The same attention to detail extends to other components as well, such as the brake calipers. Although they may not produce them, the bikes are carefully crafted with these components in California.

Electric Bike Company Model J Review: Unboxing and Assembly

The bikes are shipped 100% fully assembled, adding a layer of convenience that many customers appreciate. When you receive your Electric Bike Company Model J, you’re greeted with a massive box containing a ready-to-ride bike. The handlebars are the only components that require a bit of attention – a simple flip and tighten, and you’re good to go. There’s no need to bolt on the bars, screw on pedals, or mount wheels and forks. Even the tires are inflated and ready for your first ride right out of the box.

This level of assembly not only simplifies the unboxing process but also ensures that the bike is put together with the precision and care that the Electric Bike Company is known for. It’s a testament to their commitment to providing a hassle-free experience for their customers.

Electric Bike Company Model J Review: Unboxing and Assembly

As if the fully assembled bike wasn’t enough, the Electric Bike Company offers a wide range of accessories to enhance your riding experience. From custom-painted helmets to alarm systems, surfboard racks, tool kits, and various storage options, there’s a plethora of add-ons to choose from. This attention to customization allows riders to tailor their bikes to their specific needs and preferences.


Now that we’ve delved into the background and unique aspects of the Electric Bike Company Model J, let’s explore one of the coolest features that sets it apart – the company’s customizer application on their website. This tool allows users to personalize every aspect of their bike, offering a level of customization that is truly remarkable.

Electric Bike Company Model J Review: CUSTOM E-Moped

The customizer application is a virtual playground for bike enthusiasts. Whether you’re feeling adventurous and want to design your bike from the ground up or prefer to choose from a selection of pre-made color designs, the options are virtually limitless. The customization goes beyond just the frame color; you have the power to tweak every detail to match your style and preferences.

Starting with the Base Model J, currently on sale for $1299 (down from the $1499), I decided to infuse my own personality into the design. Opting for a serene blue color for the frame was just the beginning. What’s impressive is that the company has its own massive paint facility, allowing for a wide array of color choices. The ability to witness the custom paint process firsthand showcases the attention to detail and commitment to offering a truly personalized experience.

Next up, I swapped out the rigid fork for a suspension fork because, well, why not? The customizer allows you to play with fork colors, and I went with a clean white to create a striking contrast. The chain guard got a sleek black treatment to blend seamlessly with the trim, and I kept the rims and tires black, though the customizer provides the option to change their colors as well.

Electric Bike Company Model J Review: CUSTOM E-Moped

Enhancing the bike’s utility, I added a second battery to double the range—an option that showcases the flexibility of the customizer. There are various handlebar styles to choose from, and I settled on BMX bars for their height, keeping them black for a cohesive look.

Continuing with the theme of personalization, I opted for vegan leather grips in black, matching the color of both the grips and the seat. A utilitarian rack was a must, though, in hindsight, my choice of brown might not have been the best color decision. Perhaps a warning message in the customizer could have saved me from a rack resembling the infamous poop emoji.

To further customize the bike, I added rack accessory for utility and switched the thumb throttle to a half twist throttle for a more comfortable ride. While I stuck with a single-speed setup for my locale’s modest elevation changes, the customizer offers a seven-speed shifter option for those seeking more versatility.

Electric Bike Company Model J Review: on the road or driving test

The customizer also presents additional packages and options, such as the upgraded technology package, anti-theft tracker, torque sensor, and extended warranty. Notably, the Model J already comes with a generous 5-year battery and 10-year frame warranty.

After fine-tuning every detail, the result is a bike that reflects my unique preferences, and the best part is that it will be delivered to my doorstep in 6 hours or less—or it’s free. The Electric Bike Company’s commitment to personalization and convenience truly shines through in the end product, making the entire experience of designing and receiving the bike a memorable and enjoyable journey.

Electric Bike Company Model J: Design and Build Quality

The Electric Bike Company Model J is not just another off-the-shelf e-bike; it’s a customized masterpiece that reflects the rider’s unique preferences. Although the build-to-order process takes 2 to 4 weeks, the wait is undoubtedly worth it. Choosing from the array of options in the customizer and receiving a bike that you’ve personally designed is a gratifying experience. Plus, with the multitude of customization possibilities, your Model J becomes a one-of-a-kind creation—there’s no other bike out there exactly like yours, especially with that distinctive rack.

Electric Bike Company Model J Review: Design and Build Quality

Now, let’s dive into the actual bike experience. As you take your first ride, you’ll immediately notice the moped-style design, reminiscent of rides like the Super 73. The Electric Bike Company Model J, however, adds a touch of cruiser flair to the experience, likely stemming from the company’s heritage in beach cruiser bikes. This e-bike extends the cruiser vibe to the next level with ebike-rated tires, turn signals, a big Moto-style headlight, and a long bench seat, providing a unique and enjoyable riding experience.

Electric Bike Company Model J Review: display

While it may not be the most pedaling-friendly bike due to the non-adjustable seat, the Model J still pedals decently for a moped-style bike. The use of large 58-tooth chain rings enables a smooth pedal cadence, even when cruising at speeds exceeding 20 miles per hour. Despite being a single-speed bike, the thoughtful design ensures a comfortable pedaling experience.

Electric Bike Company Model J Review: Design and Build Quality

The attention to detail in the components is evident throughout the bike. The color display is not only beautiful but also easily readable. While it may provide a wealth of information, the display is customizable, allowing riders to select different screens based on their preferences. This level of customization extends to the bike itself, reflecting the ethos of Electric Bike Company.

Electric Bike Company Model J Review: controls

One standout feature is the insistence on corrosion-resistant hardware, a nod to the company’s roots in cruiser bikes and its understanding of the corrosive effects of beach environments. This commitment to durability ensures the longevity and reliability of the Model J.

Electric Bike Company Model J Review: Saddle

Despite the overall praise, there’s one notable complaint: the center-mounted side stand, positioned forward enough to cause pedal lock. However, the inclusion of a rear-mounted kickstand boss suggests an alternative for riders who prefer to avoid this issue.

And just when you think you’ve explored all the nuances of the Electric Bike Company Model J, there’s a delightful surprise—the custom-painted helmet. The company goes beyond the bike itself, offering the option to design a helmet to match your bike. From trim color to strap color, the helmet is a customizable accessory that adds both style and safety with built-in front and rear LED lights.

Electric Bike Company Model J Review: large 58-tooth chain rings

So, the Electric Bike Company Model J is not just a means of transportation; it’s a personalized statement. The combination of meticulous design, quality components, and a commitment to customization results in a bike that not only looks great but also offers a riding experience tailored to the individual. The Model J is a testament to the Electric Bike Company’s dedication to providing a unique and enjoyable e-biking journey for every rider.

Driving test

Speaking of speed, the Electric Bike Company Model J offers an exhilarating ride that can be tailored to your preferences. Unlocking the bike allows for a zippy 28 mph on pedal assist, perfect for those in areas where class 3 e-bikes are permitted. Alternatively, if you prefer a more leisurely pace, the factory setting provides a comfortable 20 mph using both pedal assist and throttle.

Electric Bike Company Model J Review: on the road or driving test

The inclusion of a suspension fork adds to the bike’s versatility, especially considering its moped-style design. While the front suspension absorbs bumps, it’s worth noting that sitting farther back over the rear wheel means you might still feel bumps from the rear. Adjusting the tire pressure in the rear can mitigate this to some extent, but the Model J is not designed for off-roading. Instead, it excels on streets and bike lanes, making it an ideal choice for urban commuting and leisurely rides.

Electric Bike Company Model J Review: on the road or driving test

The feel of the Model J is notably relaxed, and part of this comfort comes from the choice of tall handlebars. Opting for BMX bars complements the bike’s style and contributes to a comfortable, upright seating position. The motor, listed at 750 watts, provides ample power that builds up smoothly. Unlike some other e-bikes that deliver a sudden burst of power off the line, the Model J’s power delivery is refined and gradual. This smoother acceleration not only enhances the riding experience but is likely gentler on the bike and motor, potentially extending their lifespan.

Electric Bike Company Model J Review: on the road or driving test

The controlled and gradual power delivery suggests a throttle ramping response programmed into the controller. This feature ensures a more nuanced acceleration, avoiding the jarring sensation of an immediate 750-watt surge with just a twist of the wrist. While some riders may miss the instant acceleration, this refined approach contributes to a more polished and lasting performance.

When it comes to braking, the Model J employs quad-piston brakes that offer exceptional stopping power. The brakes deliver their full force instantly, bringing the bike to a halt with precision. This level of braking performance adds to the overall safety and control of the Model J, making it a top-notch choice for riders who prioritize responsive and reliable braking.

Electric Bike Company Model J: Conclusions

In the end, the Electric Bike Company Model J proves to be a standout in the e-bike market, offering a level of customization that goes above and beyond. The ability to design your own bike using the customizer application is not just a cherry on top; it’s a testament to the company’s commitment to providing personalized and unique riding experiences.

Electric Bike Company Model J Review: on the road or driving test

What sets Electric Bike Company apart is not just the customization, but the fact that these bikes are inherently great rides to begin with. Boasting high-quality components and meticulous craftsmanship, each bike is a testament to American manufacturing, built by local workers earning a living wage.

The fully customizable aspect is not an embellishment; it’s an enhancement to an already impressive foundation. From the design process to the delivery of a one-of-a-kind bike, Electric Bike Company ensures that every rider gets a product tailored to their preferences.

Electric Bike Company Model J Review

So, what’s not to like about the Electric Bike Company Model J? It’s more than just an electric bike; it’s a statement of quality, craftsmanship, and individuality. We appreciate you joining us for this review, and if you found it insightful, give the video a thumbs up, and be sure to subscribe for more engaging content on electric vehicles. Until next time, happy riding!


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